--- title: Digital Marketing Trends to Watch description: This article discusses how marketing has changed over the years and what you can expect/need to know heading into the new year. 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[Hospitality, Restaurants, and Retail](https://scottandco.com/industries/retail) - [Manufacturing and Distribution](https://scottandco.com/industries/manufacturing) - [Medical](https://scottandco.com/industries/medical) - [Nonprofit](https://scottandco.com/industries/non-profit) - [Professional and Business Services](https://scottandco.com/industries/professional-services) - [Real Estate](https://scottandco.com/industries/real-estate) - [Insights](https://scottandco.com/blog) - [Careers](https://scottandco.com/careers) # Digital Marketing Trends to Watch [Admin](https://scottandco.com/blog/author/admin) Nov 19, 2019, 12:00:00 AM [Blog](https://scottandco.com/blog/tag/blog) ![Digital Marketing Trends to Watch](https://scottandco.com/hubfs/Imported_Blog_Media/ThinkstockPhotos-495193237_small-Jan-15-2025-10-24-57-5383-PM.jpg) This article discusses how marketing has changed over the years and what you can expect/need to know heading into the new year. Whether it is the use of A/B split testing or integrating AI to do simple, repetitive tasks, marketing is changing the way businesses are operated. To view this article, click [HERE](https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2020/) to access the original content. - [Tweet](https://twitter.com/share) ![Scott Logo with Tagline - FINAL-ReversedText](https://scottandco.com/hs-fs/hubfs/Scott%20Logo%20with%20Tagline%20-%20FINAL-ReversedText.png?width=300&height=92&name=Scott%20Logo%20with%20Tagline%20-%20FINAL-ReversedText.png)   ##### Quick Links Quick Links - [About](https://scottandco.com/about) - [Services](https://scottandco.com/services) - [Industries](https://scottandco.com/industries) - [Insights](https://scottandco.com/blog) - [Careers](https://scottandco.com/careers) ![SCBIZ BPTW logo 2026](https://scottandco.com/hs-fs/hubfs/SCBIZ%20BPTW%20logo%202026.png?width=150&height=158&name=SCBIZ%20BPTW%20logo%202026.png) Proud to be named a South Carolina 2026 Best Places to Work—our 12th year on this prestigious list. 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