--- title: Necessary Information for Any Marketing Strategy description: Marketing strategy, like all aspects of business, is an important part in running a successful company. While starting a new marketing strategy can be fun, image: https://scottandco.com/hubfs/Imported_Blog_Media/122579353_resized-Jan-15-2025-10-19-25-2003-PM.jpg --- [Skip to the main content.](https://scottandco.com/blog/necessary-information-for-any-marketing-strategy#main-content) - [Pay Online](https://secure.cpacharge.com/pages/scottandco/payments) - [Newsletter Sign Up](https://scottandco.com/newsletter-sign-up/) - [ShareFile](https://scottandco.sharefile.com/) [![Logo with Tagline in Color (No Website Address) - TGP](https://scottandco.com/hs-fs/hubfs/Logo%20with%20Tagline%20in%20Color%20(No%20Website%20Address)%20-%20TGP.jpg?width=3558&height=1110&name=Logo%20with%20Tagline%20in%20Color%20(No%20Website%20Address)%20-%20TGP.jpg "Logo with Tagline in Color (No Website Address) - TGP")](https://scottandco.com/) [![Logo with Tagline in Color (No Website Address) - TGP](https://scottandco.com/hs-fs/hubfs/Logo%20with%20Tagline%20in%20Color%20(No%20Website%20Address)%20-%20TGP.jpg?width=3558&height=1110&name=Logo%20with%20Tagline%20in%20Color%20(No%20Website%20Address)%20-%20TGP.jpg "Logo with Tagline in Color (No Website Address) - 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[Hospitality, Restaurants, and Retail](https://scottandco.com/industries/retail) - [Manufacturing and Distribution](https://scottandco.com/industries/manufacturing) - [Medical](https://scottandco.com/industries/medical) - [Nonprofit](https://scottandco.com/industries/non-profit) - [Professional and Business Services](https://scottandco.com/industries/professional-services) - [Real Estate](https://scottandco.com/industries/real-estate) - [Insights](https://scottandco.com/blog) - [Careers](https://scottandco.com/careers) 1 min read # Necessary Information for Any Marketing Strategy [Admin](https://scottandco.com/blog/author/admin) May 30, 2017, 12:00:00 AM [Blog](https://scottandco.com/blog/tag/blog) ![Necessary Information for Any Marketing Strategy](https://scottandco.com/hubfs/Imported_Blog_Media/122579353_resized-Jan-15-2025-10-19-25-2003-PM.jpg) Marketing strategy, like all aspects of business, is an important part in running a successful company. While starting a new marketing strategy can be fun, they cannot be successful without hard work and dedication. In an article from Entrepreneur, Samuel Edwards writes, “Successful marketing campaigns don’t just appear out of thin air. A lot of work goes into the execution and follow-up of great campaigns, but the real value--the make-or-break of a particular strategy-- comes in the planning phase”. In this article, Edwards gives readers 7 pieces of key information needed for a successful marketing strategy: - Creating a specific main goal - Knowing your target audience - Understanding your competition - Your medium options - Your messaging options - The cost - The projected return Edwards writes, “These seven pieces of information aren’t comprehensive; in fact, even with these basics, you should still do some extra research to fact-check yourself, learn best practices and consider alternative approaches, but these are the fundamentals that no marketing strategy should be without”.   To read more, see the [full article](https://www.entrepreneur.com/article/282738) from Samuel Edward in Entrepreneur. - [Tweet](https://twitter.com/share) ![Scott Logo with Tagline - FINAL-ReversedText](https://scottandco.com/hs-fs/hubfs/Scott%20Logo%20with%20Tagline%20-%20FINAL-ReversedText.png?width=300&height=92&name=Scott%20Logo%20with%20Tagline%20-%20FINAL-ReversedText.png)   ##### Quick Links Quick Links - [About](https://scottandco.com/about) - [Services](https://scottandco.com/services) - [Industries](https://scottandco.com/industries) - [Insights](https://scottandco.com/blog) - [Careers](https://scottandco.com/careers) ![SCBIZ BPTW logo 2026](https://scottandco.com/hs-fs/hubfs/SCBIZ%20BPTW%20logo%202026.png?width=150&height=158&name=SCBIZ%20BPTW%20logo%202026.png) Proud to be named a South Carolina 2026 Best Places to Work—our 12th year on this prestigious list. 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