--- title: The Basis of Strategy description: Developing a business strategy should always have the customer’s interest at the root. This article discusses the question every strategy should answer. 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[Hospitality, Restaurants, and Retail](https://scottandco.com/industries/retail) - [Manufacturing and Distribution](https://scottandco.com/industries/manufacturing) - [Medical](https://scottandco.com/industries/medical) - [Nonprofit](https://scottandco.com/industries/non-profit) - [Professional and Business Services](https://scottandco.com/industries/professional-services) - [Real Estate](https://scottandco.com/industries/real-estate) - [Insights](https://scottandco.com/blog) - [Careers](https://scottandco.com/careers) # The Basis of Strategy [Admin](https://scottandco.com/blog/author/admin) Jun 18, 2019, 12:00:00 AM [Blog](https://scottandco.com/blog/tag/blog) ![The Basis of Strategy](https://scottandco.com/hubfs/Imported_Blog_Media/iStock_000000933402Medium_resized-1.jpg) Developing a business strategy should always have the customer’s interest at the root. This article discusses the question every strategy should answer. Does it improve the way I create value for my customers? To view this article, click [HERE](https://www.forbes.com/sites/jeroenkraaijenbrink/2019/06/11/the-single-question-that-every-strategy-should-answer/?ss=small-business#7adbab3868da) to access the original content. - [Tweet](https://twitter.com/share) ![Scott Logo with Tagline - FINAL-ReversedText](https://scottandco.com/hs-fs/hubfs/Scott%20Logo%20with%20Tagline%20-%20FINAL-ReversedText.png?width=300&height=92&name=Scott%20Logo%20with%20Tagline%20-%20FINAL-ReversedText.png)     Phone: [803.256.6021](tel:8032566021) [![](https://scottandco.com/hs-fs/hubfs/Facebook@4x-8.png?height=24&name=Facebook@4x-8.png)](https://www.facebook.com/ScottCoCPA) [![](https://scottandco.com/hs-fs/hubfs/X@4x-8.png?height=24&name=X@4x-8.png)](https://x.com/ScottCoCPA) [![](https://scottandco.com/hs-fs/hubfs/Instagram@4x-8.png?height=24&name=Instagram@4x-8.png)](https://www.instagram.com/scottandcocpas/) [![](https://scottandco.com/hs-fs/hubfs/Linkedin@4x-8.png?height=24&name=Linkedin@4x-8.png)](https://scottandco.com/blog/linkedin.com/company/scott-and-company-llc/?trk=biz-companies-cym) [![](https://scottandco.com/hs-fs/hubfs/YouTube@4x-8.png?height=24&name=YouTube@4x-8.png)](https://www.youtube.com/channel/UC-DLAZRj3TvtqbdWGSwkFLg) ##### Quick Links Quick Links - [About](https://scottandco.com/about) - [Services](https://scottandco.com/services) - [Industries](https://scottandco.com/industries) - [Insights](https://scottandco.com/blog) - [Careers](https://scottandco.com/careers) ![SCBIZ BPTW logo 2026](https://scottandco.com/hs-fs/hubfs/SCBIZ%20BPTW%20logo%202026.png?width=150&height=158&name=SCBIZ%20BPTW%20logo%202026.png) Proud to be named a South Carolina 2026 Best Places to Work—our 12th year on this prestigious list. 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