--- title: Will Mobile Visitors Skip Your Site? description: Mobile search and internet usage has surpassed desktop activity in recent years and continues to grow. However, many businesses create media and marketing image: https://scottandco.com/hubfs/Imported_Blog_Media/450947285-1-1.jpg --- [Skip to the main content.](https://scottandco.com/blog/will-mobile-visitors-skip-your-site#main-content) - [Pay Online](https://secure.cpacharge.com/pages/scottandco/payments) - [Newsletter Sign Up](https://scottandco.com/newsletter-sign-up/) - [ShareFile](https://scottandco.sharefile.com/) [![Logo with Tagline in Color (No Website Address) - TGP](https://scottandco.com/hs-fs/hubfs/Logo%20with%20Tagline%20in%20Color%20(No%20Website%20Address)%20-%20TGP.jpg?width=3558&height=1110&name=Logo%20with%20Tagline%20in%20Color%20(No%20Website%20Address)%20-%20TGP.jpg "Logo with Tagline in Color (No Website Address) - TGP")](https://scottandco.com/) [![Logo with Tagline in Color (No Website Address) - TGP](https://scottandco.com/hs-fs/hubfs/Logo%20with%20Tagline%20in%20Color%20(No%20Website%20Address)%20-%20TGP.jpg?width=3558&height=1110&name=Logo%20with%20Tagline%20in%20Color%20(No%20Website%20Address)%20-%20TGP.jpg "Logo with Tagline in Color (No Website Address) - TGP")](https://scottandco.com/) - [About](https://scottandco.com/about) - [Leadership](https://scottandco.com/about/leadership) - [Our Founding Partner](https://scottandco.com/about/founding-member-n-randolph-scott-cpa/) - [BDO Alliance](https://scottandco.com/about/bdo-alliance) - [Services](https://scottandco.com/services) - [Assurance](https://scottandco.com/services/assurance) - [Tax Planning and Compliance](https://scottandco.com/services/tax-planning) - [Accounting Services](https://scottandco.com/services/accounting) - [Business Advisory](https://scottandco.com/services/business-advisory) - [Outsourced Tax Director Services](https://scottandco.com/services/outsourced-tax-director) - [Employee Benefit Plans](https://scottandco.com/services/employee-benefit-plan) - [Industries](https://scottandco.com/industries) - [Auto Dealerships](https://scottandco.com/industries/auto-dealerships) - [Financial Institutions and Insurance](https://scottandco.com/industries/financial-institutions) - [Government](https://scottandco.com/industries/government) - [Hospitality, Restaurants, and Retail](https://scottandco.com/industries/retail) - [Manufacturing and Distribution](https://scottandco.com/industries/manufacturing) - [Medical](https://scottandco.com/industries/medical) - [Nonprofit](https://scottandco.com/industries/non-profit) - [Professional and Business Services](https://scottandco.com/industries/professional-services) - [Real Estate](https://scottandco.com/industries/real-estate) - [Insights](https://scottandco.com/blog) - [Careers](https://scottandco.com/careers) [Connect](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLrr2ftKmWWUWpTiz7pLa%2BYXTWohDGKvKCrekG8vdEss8MV%2BXh4ahcEks6VXyDxVLIXiB8HcVf9KPJfI7Lq%2Fl4%2BLdQ46M9LMXoI%2BqEa50%2FnEmukrnRImdW0dK0VD7hBX5pe0L1ClNgIPzaa7H1Xgc1MtFmUwCny0y760llJNEBqeCM%3D&portalId=47162706) Toggle Menu Toggle Menu [Connect](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLrr2ftKmWWUWpTiz7pLa%2BYXTWohDGKvKCrekG8vdEss8MV%2BXh4ahcEks6VXyDxVLIXiB8HcVf9KPJfI7Lq%2Fl4%2BLdQ46M9LMXoI%2BqEa50%2FnEmukrnRImdW0dK0VD7hBX5pe0L1ClNgIPzaa7H1Xgc1MtFmUwCny0y760llJNEBqeCM%3D&portalId=47162706) - [About](https://scottandco.com/about) - [Leadership](https://scottandco.com/about/leadership) - [Our Founding Partner](https://scottandco.com/about/founding-member-n-randolph-scott-cpa/) - [BDO Alliance](https://scottandco.com/about/bdo-alliance) - [Services](https://scottandco.com/services) - [Assurance](https://scottandco.com/services/assurance) - [Tax Planning and Compliance](https://scottandco.com/services/tax-planning) - [Accounting Services](https://scottandco.com/services/accounting) - [Business Advisory](https://scottandco.com/services/business-advisory) - [Outsourced Tax Director Services](https://scottandco.com/services/outsourced-tax-director) - [Employee Benefit Plans](https://scottandco.com/services/employee-benefit-plan) - [Industries](https://scottandco.com/industries) - [Auto Dealerships](https://scottandco.com/industries/auto-dealerships) - [Financial Institutions and Insurance](https://scottandco.com/industries/financial-institutions) - [Government](https://scottandco.com/industries/government) - [Hospitality, Restaurants, and Retail](https://scottandco.com/industries/retail) - [Manufacturing and Distribution](https://scottandco.com/industries/manufacturing) - [Medical](https://scottandco.com/industries/medical) - [Nonprofit](https://scottandco.com/industries/non-profit) - [Professional and Business Services](https://scottandco.com/industries/professional-services) - [Real Estate](https://scottandco.com/industries/real-estate) - [Insights](https://scottandco.com/blog) - [Careers](https://scottandco.com/careers) 1 min read # Will Mobile Visitors Skip Your Site? [Admin](https://scottandco.com/blog/author/admin) Mar 11, 2016, 12:00:00 AM [Blog](https://scottandco.com/blog/tag/blog) ![Will Mobile Visitors Skip Your Site?](https://scottandco.com/hubfs/Imported_Blog_Media/450947285-1-1.jpg) Mobile search and internet usage has surpassed desktop activity in recent years and continues to grow. However, many businesses create media and marketing campaigns on desktop computers and don’t take into account that mobile visitors will interact with this media differently than desktop users. To stay competitive, businesses need to address the different needs of mobile users. The first step is ensuring your site is mobile-responsive, then mobile-friendly. Make sure your readers don’t have to zoom in or mess with the screen in order to get the experience you’d like them to have. Pages need to have proper formatting, but they also need to load quickly without requiring much bandwidth. Readers may abandon a site if it takes too long to load, so it’s best to make sure they can access your site with ease. Research suggests that readers will give up on a site that takes longer than 20 seconds to load. Avoid large blocks of text and keep blog articles short. Often, users have limited online time and won’t read something if it appears too lengthy. They look to blog posts for fresh content in a condensed form, and if they have further interest, they will click the link you provide. Photos, videos, and slideshows should be used to make your blog more visually appealing. Social media should be a natural extension of any website, and this is especially true of your mobile site. Your content needs to be easy to share and you must be easy to find. Pay special attention to SEO keywords, but focus most on ensuring that mobile visitors are enjoying the same experience as desktop users. For more information, please go to:  [www.forbes.com](http://www.forbes.com/sites/miketempleman/2016/03/08/your-guide-to-mobile-digital-marketing/#3265b083523c) - [Tweet](https://twitter.com/share) ![Scott Logo with Tagline - FINAL-ReversedText](https://scottandco.com/hs-fs/hubfs/Scott%20Logo%20with%20Tagline%20-%20FINAL-ReversedText.png?width=300&height=92&name=Scott%20Logo%20with%20Tagline%20-%20FINAL-ReversedText.png)   ##### Quick Links Quick Links - [About](https://scottandco.com/about) - [Services](https://scottandco.com/services) - [Industries](https://scottandco.com/industries) - [Insights](https://scottandco.com/blog) - [Careers](https://scottandco.com/careers) ![SCBIZ BPTW logo 2026](https://scottandco.com/hs-fs/hubfs/SCBIZ%20BPTW%20logo%202026.png?width=150&height=158&name=SCBIZ%20BPTW%20logo%202026.png) Proud to be named a South Carolina 2026 Best Places to Work—our 12th year on this prestigious list. 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